On Target...
In today's "Marketing Daily: Around the Net in Brand Marketing" I came across this article regarding Target and their "Pop-Up" stores.
CLICKY HERE!
I find this fascinating.
When I think about successful branding, I think recognizable, familiar, succinct, that carries the message of what the product is clearly... even in location, when it's bricks and mortar. Yet Target's bullseye brand is so strong that they can do "Bullseye Bodegas."
You know, it's funny... I went to Target with my niece a couple of weeks ago, and she asked why the heck they have those big red cement spheres on the sidewalk in the front of the store. Aside from the obvious (I assume they're there in part to keep people on the sidewalk from getting run over), I explained to her that while their branding is the "bullseye" that I suppose those big red spheres are part of the "bullseye" concept... not exactly the same thing, but familiar enough. Just like the "Bullseye Bodegas."
Genius.
CLICKY HERE!
I find this fascinating.
When I think about successful branding, I think recognizable, familiar, succinct, that carries the message of what the product is clearly... even in location, when it's bricks and mortar. Yet Target's bullseye brand is so strong that they can do "Bullseye Bodegas."
You know, it's funny... I went to Target with my niece a couple of weeks ago, and she asked why the heck they have those big red cement spheres on the sidewalk in the front of the store. Aside from the obvious (I assume they're there in part to keep people on the sidewalk from getting run over), I explained to her that while their branding is the "bullseye" that I suppose those big red spheres are part of the "bullseye" concept... not exactly the same thing, but familiar enough. Just like the "Bullseye Bodegas."
Genius.
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