So, I've started playing with Google AdWords and pay per click (PPC) advertising. It is, indeed, a pretty nifty concept.  I especially love the reporting function.

A couple of weeks ago, I posted an article about the 10 things to watch out for in PPC advertising.  And, as I've found out, they're true. At the onset, I've found that it IS important to be as specific as possible when creating ad "phrases." 

What I've found is that I've come up with LOTS of words and phrases that I think customers use to search with. Too many, in fact.  But, at the moment, I'm sticking with one ad, and monitoring the popularity of each word and phrase, and as I find those that aren't working, I will delete them.

I know people for whom this type of marketing has worked splendidly. For me, it's too soon to tell.  But, I'd love to hear other people's experience with this type of advertising, and how it worked/didn't work for them.